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FIFTH EDITION  |  May 2013
Change Catalysts Change Intelligence


Want to Experience CQ in action and
hear Barbara speak?

Here are some upcoming public opportunities:

Global Summit
Santa Clara, CA
June 2-4, 2013
Special Offer! 
Receive $300 off WITI Summit registration with this promotional code:   btsum13

Chicago, IL – June 11 5:30-8 p.m. CDT

July 17th 10:30-noon CDT


July 18, 5:30-8:30 p.m. CDT

How can I start building my
CQ today?
and download two free chapters of the book.  Check out our many case studies and client testimonials! 

What’s my CQ?
How can my team/
organization develop our collective CQ to lead successful and sustainable change? 

Email me at btrautlein@
to start your journey.

Interested in having Barbara speak for your company or organization? Visit
to learn more.  

Want to connect on social media? 
I’d love to hear from you:

Thanks so much to everyone who partnered with me on the launch of my new book, Change Intelligence.  I’m thrilled to announce that Change Intelligence is a category best seller, reaching the Top Ten in its category the first week it was released!

I so appreciate your help in getting this important message out into the world and into the hands of the leaders who need it most.

I’m even more thrilled that, based on the Amazon reviews, the book is having an immediate, practical impact:

“A colleague immediately grasped the thesis of this book and its potential application to a project we are working on with a team of leaders from several different disciplines. We’ll use the approaches offered by the book as a road map to guide this project to completion.”

“I keep it on the corner of my desk as a quick reference guide to prep for meetings with clients, and have seen my coaching improve as I have a cleaner framework to help others see themselves in the eyes of their team.”

“Finally a book that is both practical and insightful! Many are familiar with IQ and EQ and their impact on our work environment – how about CQ? This groundbreaking book takes you through a journey of real life cases that anyone can relate to regardless of their role.”

“Barbara Trautlein brings the same level of insight and guidance to the individual change agent as John Kotter did at the organizational level. Her model is intuitive and actionable.”

To help illustrate how CQ is relevant to change leaders like yourself, I thought I’d share with you some of the questions I’ve been asked this month during my many book launch activities (media interviews, keynotes, webinars) on how to apply the principles of the book to your team or organization:

  • With all the leadership books out there, why was it important for you to write this book?
    From my first day on the job, standing in front of a room full of all-male steelworkers all decades older than me, I lived firsthand how challenging the role of a change leader can be.  It can be pretty scary to be the one up front and center  and intimidating to realize that even the best education and training doesn’t always prepare you to lead the change.  It’s been my passion for the last 25 years to equip change leaders to successfully navigate and direct change even in the most complex and challenging situations.  When you know your CQ, you know what to do next even if it’s a situation you’ve never faced before.
  • What type of leader would benefit from reading Change Intelligence?
    I wrote the book for at any level charged with implementing change.  So, whether you’re on the front lines or in the C-Suite, Change Intelligence can be applied directly to your situation.   That being said, the demands and dynamics of leading change can be very different at the CEO versus project manager versus front line supervisor levels, and I offer advice to guide each based on my decades of experience coaching up, down and across organizations.
  • What types of change is the book relevant for?
    What industries?

    The book is full of real-life case studies of transformations from mergers to new technology implementations to process improvements in industries spanning healthcare to high tech, refineries to retail, and steel to sales teams.  This is critical, because as leaders, we are constantly on point to manage multiple changes at once, and the pace is increasing, and the scope becoming more complex every day.  What matters is less the specifics of the change or industry dynamics, and more that by knowing your CQ you are equipped to lead change even when you’re facing a challenge you’ve never experienced before.

  • What’s the book’s key message – the bottom line – and how can I apply it today?
    The big “ah-ha” of the book is that it is possible to lead successful and sustainable change – if it’s led effectively.  And it is possible to lead change effectively – not necessarily by starting with “overcoming resistance by others” or applying a new tool or process – but rather, by looking inside, and starting with yourself as a change leader.  What are your strengths?  What are your blindspots?  What are you natural tendencies as a change leader?  The 15-minute Change Intelligence self-assessment ($97 Value) that comes free with every book helps you answer these questions quickly, and the customized report each reader receives contains simple, practical, and applicable coaching for how to bolster your CQ right now, on the job today.  When you know your CQ, you experience an immediate increase in your confidence and competence in leading successful and sustainable change. 

Sick and tired of the constant treadmill of failed change?  Ready to make an investment in yourself as a leader? 
I invite you to check these resources:

  • Download two free chapters or learn how to buy the book at today!
  • Listen to my 10-minute podcast with Rick Maurer at –
    click here
  • Listen to my interview on Business Insanity Radio with Barry Moltz – click here


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