You’ve received this email because you signed up or made a purchase at
THIRD EDITION  |  March 2013
Change Catalysts Change Intelligence


Want to See /
Hear Me Speak

Here are some of my upcoming public presentations. I’d love to meet you there!

Annual Meeting

Los Angeles, CA
April 17, 2013

with host Donna Saul
May 13, Noon – 1 p.m. Central – WCHE 1520 AM


May 16, Noon-1 p.m. Central

May 16, 3-4 p.m. Central

Global Summit
Santa Clara, CA
June 2-4, 2013

Special Offer!  Receive $300 off WITI Summit registration with this promotional code:   btsum13

How can I start building my CQ today? Visit and download the free Change Intelligence book excerpt.  Check out our many case studies and client testimonials! 

What’s my CQ?
How can my team/
organization develop our collective CQ to lead successful and sustainable change? 
Email me at btrautlein@
to start your journey.

Interested in having Barbara speak for your company or organization? Visit
to learn more.  

Want to connect on social media? 
I’d love to hear from you:

Exciting Announcement!

You can now download two free chapters from my upcoming book, Change Intelligence:  Use the Power of CQ to Lead Change that Sticksjust click here! 

Do you already know you want to buy the book?  Click here to pre-order on Amazon (official publication date is May 14)!

As we transition into spring this month, we’re met with the end of winter and the beginning of a promising new season.  In one of my recent radio interviews, the host asked me, “can building CQ help us cope not only with planned or predictable changes – like normal weather fluxuations as we move between seasons – but also with radical or unexpected changes – like tsunamis?”

I answered “yes.”  That’s because while external changes may vary widely, our internal transitions as we adjust to them follow a similar pattern. 

Last month, we witnessed the transition of William Bridges from this life into the next adventure.  Dr. Bridges, a giant in the field of change management, taught us this distinction between “change” (what happens on the “outside” – be it a harrowing tsunami or a hostile take-over) and “transition” (what happens on the “inside” – our psychological and emotional reactions). 

As Dr. Bridges demonstrates, transitioning from the old to the new happens in three stages – Endings to the Neutral Zone to New Beginnings.  As leaders charged with supporting our people through major transitions, how can change intelligence help us as we endeavor to help others move through these phases? 

During the Ending stage, we need to let go of the past, say goodbye to “the way things have always been done.”  Change intelligent leaders start with the “heart,” connecting with people at an emotional level, dealing with feelings of loss (security, status, skills).  They then educate the “head,” clarifying the why and what of the change:  What is really ending, and why are these changes necessary?  What’s the business case, and what’s the implication for me?  Helping the “hands” by explaining the specific plan and sharing as much information as possible multiple times through multiple mechanisms lends comfort and some sense of control during this stressful time. 

The Neutral Zone finds us, just like the first ambitious flowers poking up through the still-falling snow here in my hometown near Chicago, hovering between two realities – often confused and feeling caught in “limbo.” In this phase, build on your heartfelt connection with others by sharing your vulnerability:  in what ways have you been unsure and even doubting yourself, and how have you overcome your anxiety and gotten back to effective action?  Exhibit patience with missed deadlines and off-target efforts – recognize this is a sign that you need to engage the brain by prioritizing new goals and actively listening to unearth barriers people are facing, both in the shifting workplace and within themselves.  Talk tactics with people.  Change intelligent leaders recognize that they may need to deploy temporary procedures.  Providing structure and “hand holding” from an involved, in-the-trenches leader can be invaluable to guide people on the new path.  Work alongside people to channel the chaos into creativity, so you can all move from stuck to back in momentum.

New Beginnings come when the change finally starts to happen.  As Dr. Bridges himself stated, “Be aware that people’s first efforts in a new style are like the first shoots sent out by a plant:  they are delicate, fragile, easily injured.”  Leaders must protect and nurture.  Recognizing small successes and behaviors supporting the new way of working both recognizes people’s efforts as well as clarifies the new expectations for others.  Remind people of the purpose of the change and demonstrate to them through anecdotal stories and hard statistics evidence corroborating the soundness of the rationale.  Be consistent in rolling out the change and relentless in identifying and remediating systems and actions blocking the transformation that must occur.  Involve people as partners in the process – you’ll get actionable feedback, higher quality solutions, and mutual accountability to the
team and the change objectives.    

By approaching the transition process in this way, change intelligence leaders inspire the heart, engage the head, and help the hands toward a brighter future.  And, they remember that the three stages are iterative, overlapping, and happen at different times and manifest differently for different people and groups. 

That’s why the most effective change leaders have the self-awareness to adapt their styles to the unique demands of unique individuals and their unique transition experiences.

We expect winter to give way to spring, so we can plan for the predictable changes of this seasonal transition.  While we can’t foresee when the tsunamis of life will hit us, we can prepare ourselves and be of service to others by building our change intelligence, so when the inevitable comes, we’re as ready as we can be. 


Speaking| Case Studies| Contact Us